Why East Staffordshire

Beer barrels

The borough occupies a strategic position on the edge of the West Midlands boundary, adjacent to the East Midlands and has significant social and economic links with both. The borough’s growth and character has been influenced by its rural location, the accessibility of the region and the existence of raw materials which have provided the basis for employment-led growth. The areas links to the strategic road network and central location is attractive to businesses and a number of major employers have chosen to locate here including JCB, Molson Coors, and Clipper Logistics. The economy has proved to be resilient throughout the period of recession and recovery with new inward investment continuing to be attracted into the borough.

East Staffordshire Borough Council is a partner in The Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP). Local Enterprise Partnerships are led by businesses and local authorities across natural economic areas. They provide the vision, knowledge and strategic leadership required to drive sustainable private sector growth and job creation in their areas. In May 2013 the GBSLEP launched The Strategy for Growth, the plan which underpins all of the GBSLEP’s activity. The mission set out in the Strategy for Growth is simple: to create jobs and grow the economy and, in doing so, raise the quality of life for all of the LEP’s population. To ensure we are delivering and that progress is transparent, the LEP has committed to a set of stretching (yet deliverable) targets:

  • A net increase of at least 100,000 private sector jobs by 2020
  • A net increase of at least £8.25 billion GVA by 2020
  • A decrease in unemployment across the LEP to fall in line with at least the national average by 2020
  • An increase in GVA per-head across the LEP to meet the national average by 2020 and exceed the national average by 2025
  • An increase in the percentage of the working-age population with NVQ3+ to be above the Core City LEP average by 2020 and out-perform the national average by 2025.

To run in parallel with the Strategy for Growth, a new, long-term Spatial Plan for Recovery and Growth is being prepared by the GBSLEP. This forms a key component of the work under the ‘Place’ pillar of the Strategy for Growth.  The spatial plan will look at the level and distribution of growth across the LEP over the next 20 years and provide a framework for the statutory development planning taking place in the GBSLEP’s nine local authority areas. To follow the progress of the development of the spatial plan, visit the GBSLEP website http://centreofenterprise.com/strategic-spatial-framework-plan/.

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